Shop the aesthetic
Pastel Goth
Sugar-sweet and quietly cursed — pastel washes over black, with spiders, bats and crosses smiling back from somewhere a little haunted.
Cute, but make it cursed
Pastel goth is where soft lilac and baby pink meet the dark and the creepy-cute — the yami-kawaii corner where bats, spiders, crosses and little skulls turn up looking adorable. It is sickly-sweet spookiness, gloom dressed in cotton candy. We translate that cute-but-cursed contrast into all-over-print pieces made to wear every day.
The Pastel Goth Collection
All-over-print, made to order. Every Pastel Goth piece, in one place.
How to wear it
Pastel over black
Set soft lilac and pink prints against a black base so the sweet colors read a little eerie instead of purely cute.
Cute, creepy motifs
Choose pieces with spiders, bats or crosses drawn in a kawaii style to keep the spooky side playful, not heavy.
Sweeten the edge
Balance studs or a choker with pastel hair clips, platform shoes or a plush bag for the signature soft-meets-dark mix.