Shop the aesthetic

Kidcore

Childhood nostalgia in primary color — building blocks, cartoon doodles, sticker sheets and 90s playground energy, splashed across pieces made to play in.

Kidcore aesthetic - Apple Core Green Gingham Halter Heisei 2000s Nostalgia Dress

Dressed straight from the toy aisle

Kidcore is childhood turned into a wardrobe — bright primary colors, cartoon characters, scribbly doodles, sticker sheets and that anything-goes playground energy. It’s nostalgia without the rose tint: loud, happy and a little chaotic on purpose. We splash all of it across all-over-print pieces made to be played in.

The Kidcore Collection

All-over-print, made to order. Every Kidcore piece, in one place.

How to wear it

Go bold and primary

Block primary red, blue and yellow together — kidcore thrives on bright, unmixed crayon-box color.

Cover it in stickers

Enamel pins, sticker-style patches and clippy hair accessories add to the doodled-on, scrapbook feel.

Mix your cartoons

Clash a couple of different character prints at once for that joyful, more-is-more toy-box energy.

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